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How to write a property listing description with AI
Go from a bullet list of features to a listing that sells the lifestyle, in about five minutes.
6 min read · Tool: ChatGPT or Claude
Most AI-written listings sound the same: 'nestled', 'boasting', 'entertainer's delight'. The fix is giving the AI the details buyers actually care about and banning the clichés up front.
How to do it
- Collect the raw facts: beds, baths, parking, land size, aspect, renovations, school zones, distance to transport and the one thing you'd tell a buyer at the open.
- Paste the prompt below into your AI tool and fill in the bracketed parts.
- Ask for three versions with different openings, then pick the strongest first line.
- Check every fact against your notes. AI sometimes invents features, like a pool that isn't there.
- Read it aloud once. If it doesn't sound like you, ask it to 'make this sound more like a local agent talking to a friend'.
The prompt
You are an experienced real estate copywriter in [suburb, state]. Write a property listing description of about 180 words for this home: [paste bullet list of features] Target buyer: [e.g. young family upgrading from a unit] The best thing about this home: [one sentence] Rules: - Open with the lifestyle, not the bedroom count. - Use plain, warm language. Do not use the words: nestled, boasting, entertainer's delight, stunning, oasis. - Only include features from my list. Do not invent anything. - End with a short line inviting buyers to the open home. Give me 3 versions with different opening sentences.
Replace the [brackets] with your details
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Buy for $19 AUDTips
- Keep a document of your best past listings and paste one in as a style example.
- For portals with character limits, ask for a 'headline under 60 characters' as a separate step.